Fine Apps
Independent software studio Virginia, USA · Est. 2026 Founder built, founder run Now on the App Store: SmartBJJ

Apps for disciplines people take seriously.

Fine Apps is the independent studio of Jesse Fine. It builds one product at a time, native on iOS, for people who are all in on their craft. The first is SmartBJJ, an AI coach that watches your jiu-jitsu rolls frame by frame and tells you what to fix.

See SmartBJJ Contact the studio
Index
01 SmartBJJ AI film room for jiu-jitsu. Upload a roll, get the rated breakdown. iOS2026 Live
02 Next title Same pattern: a discipline people care about, and the software they wish existed. iOSTBA In development
01 · SmartBJJ

The film room for jiu-jitsu.

Upload footage of a roll. A vision model reads it frame by frame and hands back a rated breakdown: an overall score, per-skill ratings, timestamped key moments, and the one thing to fix next. Nothing to type.

Platform
iPhone, iOS 17 or later
Core
Frame-by-frame video analysis, coaching notes, weekly plans, coach chat
Pricing
3-day free trial, then from $7.83 a month
Web
smartbjj.us
App Store smartbjj.us
SmartBJJ analysis screen on an iPhone: a 7.6 rating, six skill scores, and key-moment thumbnails from a real roll
The studio

One product at a time. Native, fast, and considered. Built by the person who uses it, for the people who take the discipline as seriously as he does.

Focus

One thing, taken seriously.

Depth over breadth. Small scope done well beats big scope done poorly, every time.

Craft

Native down to the last interaction.

If a detail is worth shipping, it is worth getting right. Fast, quiet, and no surprises.

Independence

Founder built. Founder run.

The studio answers to the people who use its apps, and no one else.

Contact jesse.fine15@gmail.com

For partnerships, press, or anything else, the inbox is open.